HAPI-C established connections with DYSS, a radio station under GMA's regional Visayas network (RGMA) during the 1st Cebu NGO Summit on December 06, 2011. HAPI-C was given the opportunity to guest in their radio program to talk about hemophilia. This awareness campaign became somewhat of a national level as the scope of broadcasting is from certain parts of Luzon (northern Philippines), all of the Visayas (central Philippines), and certain parts of Mindanao (southern Philippines).
A total of 1 hour duration of air time was dedicated to hemophilia awareness and HAPI-C. The program was hosted by Ms. Leslie, regular host of DYSS A.M. radio station. First part was a “text game” (promo conducted by radio program) question: What is your understanding of hemophilia? The listener/participant who texted the best answer gets PhP100.00 worth of top-up credit from the station/radio program. Shortly after was a broadcasting of texters’ answers on what they think hemophilia is.
For about 40 minutes there was an interview about hemophilia FAQ’s discussed by HAPI-C volunteers: Ms. Mary Ann Navasquez (President), Mrs. Anges Co (Contact Person), Mr. Reymart Balderas (volunteer), and Mr. Edwardson Co (volunteer). The volunteers answered queries send via text messages from the listeners.
At the end of the program, the text promo winner/best answer was picked by HAPI-C.
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